Local SEO that wins your service area.
If your customers find you by searching “[service] near me” or “[service] in [city]”, Local SEO is where the work is. Google Business Profile optimisation, citation hygiene and regional content turn map-pack impressions into booked appointments.
local map results
have local intent
convert in 24 hours
I optimise each.
Four signals Google uses to rank local results.
The local algorithm is different from the organic algorithm. Google weights proximity, prominence and relevance, and you can influence two of those three. The work focuses on the levers that move the map-pack.
Categories, services, hours, attributes, photos, posts. Every field is a ranking signal. Most businesses leave 60% of the profile empty. Full optimisation is week-one work.
Your name, address and phone number need to match exactly across every business directory. Mismatches dilute Google’s confidence in your location. I audit and clean up the major NL/BE/DE directories.
A page per service area, written for that area, not a template with city names swapped. Includes local landmarks, neighbourhood-level context and structured data with geo-coordinates.
Review count, recency and response rate all feed prominence signals. I help structure a review-request flow that fits your customer journey, plus templates for responding to good and bad reviews.
Three phases from audit to map-pack.
Local SEO has fewer moving parts than organic SEO but rewards consistency. The process sets up the foundation then iterates.
Full Google Business Profile review against the optimisation checklist. Citation audit across the major NL/BE/DE directories. Local rank tracking baseline for your target city and service-area keywords.
GBP fully filled out, weekly post schedule set up. Citation NAP mismatches corrected. Service-area landing pages created or rewritten with local content and proper schema.
Review-request flow live. Monthly GBP posts. Quarterly citation audit. Looker Studio dashboard tracks map-pack rankings, GBP impressions, calls and direction requests, so you see the business impact, not just the ranking.
Built around the searches that pay back fastest.
Local search has the shortest path from impression to revenue of any SEO discipline. Someone searching “[your service] [your city]” is usually ready to call within the hour. Local SEO that ranks for those queries pays back faster than almost any other marketing investment.
Local searches convert in hours, not weeks. The economics of the work are unusually favourable.
Most of the lift comes from optimising what you already have, not creating new assets.
Whether you have one location or thirty, the process scales without losing per-location attention.
GBP Insights and call tracking show real business outcomes, not just rankings.
Not showing up in the map-pack for your service area?
Book a free 30-minute consultation. I review your Google Business Profile and current local rankings beforehand and come with concrete observations. Even if we do not end up working together, you leave with something actionable.
GBP audit before we talk.
Concrete next steps to keep.