Technical SEO. Where the real ceiling lives.
Most sites are silently losing sessions to crawl waste, broken indexing rules and slow rendering. A technical audit finds the issues that are quietly costing you revenue, then a developer-ready roadmap fixes them in priority order.
found per audit
technical audit
wasted on noise
Audits are bespoke.
The four layers most teams underestimate.
Technical SEO is not a single deliverable. It is four overlapping systems, each of which can cap the rest if it is broken.
Search engines have a budget for your site. If they spend it on faceted-navigation URLs, parameter duplication and stale 301 chains, they never reach the pages you care about. Log-file analysis surfaces what they actually crawl, and what to block.
Noindex rules, canonical tags, hreflang clusters and XML sitemaps all signal what Google should index. When they conflict, the site quietly loses pages from the index. I find the conflicts and rewrite the rules.
LCP, INP and CLS are real ranking inputs, but more importantly they correlate with conversion. JS-heavy themes, third-party scripts and lazy-load misconfigurations are the usual suspects.
Product, Article, FAQ and Breadcrumb schema implemented correctly unlocks rich results. Implemented sloppily it triggers manual penalties. I validate against Schema.org and Google’s rich-result test, not just plugin defaults.
From crawl to ticket queue in three phases.
Technical SEO only pays off when the work actually ships. The process is designed to hand developers tickets they can pick up tomorrow.
Screaming Frog and Sitebulb crawl your entire site. Server log analysis (where available) shows what Googlebot actually fetches. Search Console exports validate against real impressions.
Every issue gets a score: expected session uplift, dev effort, dependency chain. The output is a queue that starts with the highest-ROI work, not the loudest issue.
I write the tickets, you ship them, I QA the result in staging. Weekly Looker Studio dashboard shows crawl, indexation and Core Web Vitals trending in the right direction.
No generic checklists. No fluff audits.
Most “SEO audits” you find on the market are a 60-page PDF generated by a tool with the logo swapped out. That is not what I deliver. Every audit is hand-written against your specific stack, your specific market and your specific business model.
Recommendations match your CMS, your dev workflow and your team capacity. No “switch to Next.js” tickets.
If you can give me server logs, the audit gets dramatically sharper. Real crawl data beats every modelled estimate.
Tickets written the way developers want to receive them: scoped, reproducible, with acceptance criteria.
After implementation, I re-crawl to verify the fix actually took. Nothing closes until the metric moves.
Find out what your site is actually losing.
Book a free 30-minute consultation. I look at your site beforehand and come with two or three technical observations you can act on. Even if we do not end up working together, you leave with something concrete.
Crawl-data observations before we talk.
Concrete next steps to keep.