E-commerce SEO that turns browsers into buyers.
Category architecture, product page optimisation, faceted nav handled properly, cross-border hreflang, schema for products and reviews. Built for international webshops on Shopify, WooCommerce, BigCommerce or a custom stack.
Shopify, Woo, custom
NL, BE, DE, UK
per typical audit
account layer.
Four problems unique to webshops.
Webshops have SEO challenges blog-style sites never see. These are the four that show up in almost every audit.
Categories that match how buyers search, not how your ERP organises stock. Internal linking that routes equity to the categories that drive revenue, not the deepest sub-sub-category.
Unique product descriptions, structured Q+A, review schema, breadcrumb structure, image alt text and sizing. The fundamentals that turn product pages from invisible into rankable.
Faceted nav is the single biggest crawl trap in e-commerce. Wrong canonicalisation, wrong noindex rules, parameter explosion. I configure it so Google crawls what matters and ignores the noise.
Hreflang clusters per locale, currency and shipping signals, regional product availability, locale-specific reviews. Daily work for me, see [[international-seo]].
From audit to revenue in three phases.
E-commerce SEO works in cycles. Architecture first, then product-level optimisation, then iterate on the data.
Full Screaming Frog crawl with custom extraction for product schema, prices, availability, reviews. Log file analysis for product-level crawl economy. Search Console exports per category.
Category tree rewritten if needed, faceted nav rules locked down, hreflang clusters validated, redirect chains cleaned. The structural work that ten thousand product pages depend on.
Template-level product page optimisation, schema for products and reviews, image pipeline tuned. Then GSC-driven iteration on the top earning categories. Looker Studio dashboard tracks rankings per category.
Built for cross-border webshops.
Most e-commerce SEO content online is written for single-market US Shopify stores. My focus is the harder problem: international webshops with multiple locales, multiple currencies, and hundreds of categories. Six years across NL, BE, DE and UK markets means I know the specific traps and the specific fixes.
Shopify, WooCommerce, BigCommerce, custom stacks. The SEO principles do not change, the implementation does.
10,000+ product URLs? That is normal territory, not a problem.
Hreflang, locale targeting and cross-border crawl logic are daily work, not edge cases.
Dashboards tied to category revenue, not session counts. The number that actually matters.
Webshop ranking under its potential?
Book a free 30-minute consultation. Share your store URL and I will review category architecture, hreflang and crawl economy beforehand, then come with two or three concrete observations. Even if we do not end up working together, you leave with something actionable.
Store review before we talk.
Concrete next steps to keep.