Websites built with SEO baked in.
Architecture, performance and content structure designed for search from the first wireframe. No bolt-on SEO retrofit six months later. Built on WordPress with the SEO foundations right, so the site can rank as soon as it is indexed.
target on mobile
and full on-page setup
to launch
account layer.
Four foundations missing from most builds.
Any developer can build a fast WordPress site. The difference is in how it is structured for the long-term SEO outcome.
URL structure, internal linking and topic clusters mapped before the first page is built. The result is a site where every page is reachable in two or three clicks and equity flows where it should.
LCP under 2.5s, INP under 200ms, CLS under 0.1 on mobile. Achieved through proper image handling, smart lazy-loading, minimal third-party scripts, and not piling on heavy plugins.
Organization, Service, Article and Breadcrumb schema generated automatically. Heading structure, meta titles, internal anchors all configured at the template level, not per page.
Custom post types and taxonomies designed for the content you will actually publish. So when the marketing team adds the 50th case study, the site does not need a redesign.
From sitemap to live, in four phases.
Most builds start with design mockups. This one starts with the sitemap and the keywords, then the design follows.
Keyword research with Ahrefs, topic cluster map, page-by-page intent classification. The sitemap is locked before any visual design starts, so URLs and architecture are intentional.
Astra child theme, Gutenberg blocks, custom post types where needed. Image pipeline (WebP + lazy load), critical CSS, deferred JS, minimal plugin stack. Tested on PageSpeed Insights at every milestone.
Schema validated, hreflang configured if international, XML sitemap submitted, robots.txt set, 301s mapped for any URL changes, Search Console verified. No surprises on launch day.
SEO is cheapest when it is built in, not bolted on.
Retrofitting SEO into a finished site is two to three times more expensive than getting it right from the start. URL changes, redirect chains, schema retrofits, performance refactors all cost time and rankings. Building it right from day one is the unsexy answer that compounds.
Architecture decisions framed by SEO impact first, then aesthetics.
Every plugin and script has to earn its place against a performance budget.
No proprietary builders that lock you in. Standard Gutenberg + child theme so you can extend it.
Documentation, content guidelines and editor training so the team can publish without me.
Planning a new site, or rebuilding one?
Book a free 30-minute consultation. Share what you have today or where you want to go, and I will sketch an SEO-first approach. Even if we do not end up working together, you leave with something actionable.
Brief review before we talk.
Concrete next steps to keep.