Dashboards your team actually opens.
Most analytics dashboards die the day they ship. The ones I build are tied directly to the metrics that drive decisions, refresh from your real data sources, and ship with documentation so the team can extend them long after I am gone.
dashboards shipped
marketing reports
to extend independently
account layer.
Four traits separating useful from decorative.
A dashboard is only as valuable as the decisions it changes. Useful ones share these four properties.
Every chart answers a question someone actually asks. Charts that exist because the data was available end up ignored within weeks.
Direct connections to GA4, GSC, BigQuery, Shopify, your CRM. No copy-pasted CSVs that go stale within a day.
Scheduled refreshes via Cloud Functions or Sheets API where Looker Studio falls short. The dashboard is always live when someone opens it.
Documentation for every metric, every filter, every data source. Your team can extend it next quarter without my help.
Metric-first, chart-second.
The biggest dashboard mistake is starting with what the tool can do. The right starting point is what the business actually needs to track.
Interviews with stakeholders to identify the metrics that drive their decisions. Each metric gets a definition document so nobody argues about what “revenue” means six months later.
Direct API connections where possible. BigQuery as a staging layer when transforms are needed. Sheets-as-database for the workflows where it actually fits.
First draft delivered in week two, iterated in weekly review with the team. Final version ships with documentation, a how-to-extend guide, and a maintenance runbook.
Built so your team owns it, not me.
The dashboards I build are designed to be inherited. Your team can add a new metric, swap a data source, or fork a copy for a new business unit without needing me back. That is what makes the investment hold up over years, not just months.
Every metric defined, every data source mapped, every filter explained.
Dashboards always tie back to what drives the number, not just what is easy to count.
Looker Studio is free and shareable. BigQuery is cheap. Your stack, your costs.
Built so adding the next dashboard is a half-day, not another full engagement.
Tired of dashboards your team never opens?
Book a free 30-minute consultation. Tell me what metrics actually drive your decisions, and I will sketch what a dashboard around them could look like. Even if we do not end up working together, you leave with something useful.
Metrics review before we talk.
Concrete vervolgstappen om te behouden.