{"id":2844,"date":"2026-09-25T07:58:14","date_gmt":"2026-09-25T07:58:14","guid":{"rendered":"https:\/\/dygistic.com\/?page_id=2844"},"modified":"2026-10-16T14:23:55","modified_gmt":"2026-10-16T14:23:55","slug":"glossary","status":"publish","type":"page","link":"https:\/\/dygistic.com\/nl\/glossary\/","title":{"rendered":"SEO &#038; E-commerce Woordenlijst"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">.dyg-intro{font-family:\"Plus Jakarta Sans\",system-ui,sans-serif;margin:8px 0 40px;max-width:64ch}.dyg-intro .eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:11px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:#3B7A9E;margin-bottom:14px}.dyg-intro .eyebrow::before{content:\"\";width:20px;height:1px;background:#4A90B8;display:block}.dyg-intro h1{font-size:clamp(30px,4.2vw,46px);font-weight:800;letter-spacing:-0.03em;line-height:1.08;color:#1C2333;margin:0 0 16px}.dyg-intro h1 em{font-style:normal;color:#3B7A9E}.dyg-intro p{font-size:17px;font-weight:300;color:rgba(28,35,51,.72);line-height:1.65;margin:0}<\/style>\n<div class=\"dyg-intro no-glossary\"><div class=\"eyebrow\">Glossary<\/div><h1>SEO &amp; e-commerce terms, <em>explained in plain English.<\/em><\/h1><p>Definitions of the terms I use in SEO, e-commerce and marketing automation. Every entry opens with a short definition and continues with the longer explanation, examples and what it means for your website.<\/p><\/div>\n\n\n<div class=\"dyg-index no-glossary\"><div class=\"dyg-search\"><input type=\"search\" class=\"dyg-search-input\" placeholder=\"Search terms...\" aria-label=\"Search glossary terms\"><\/div><nav class=\"dyg-letters\" aria-label=\"Jump to letter\"><a href=\"#dyg-A\">A<\/a><a href=\"#dyg-B\">B<\/a><a href=\"#dyg-C\">C<\/a><span>D<\/span><span>E<\/span><span>F<\/span><a href=\"#dyg-G\">G<\/a><a href=\"#dyg-H\">H<\/a><a href=\"#dyg-I\">I<\/a><span>J<\/span><span>K<\/span><a href=\"#dyg-L\">L<\/a><a href=\"#dyg-M\">M<\/a><span>N<\/span><a href=\"#dyg-O\">O<\/a><span>P<\/span><span>Q<\/span><a href=\"#dyg-R\">R<\/a><a href=\"#dyg-S\">S<\/a><a href=\"#dyg-T\">T<\/a><span>U<\/span><span>V<\/span><span>W<\/span><a href=\"#dyg-X\">X<\/a><span>Y<\/span><span>Z<\/span><a href=\"#dyg-other\">#<\/a><\/nav><section class=\"dyg-group\" id=\"dyg-other\"><h2 class=\"dyg-letter\">#<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/404-error\/\" data-search=\"404 error 404 page not found 404 page\"><span class=\"dyg-card-term\">404 Error<\/span><span class=\"dyg-card-def\">The HTTP status code a server returns when a requested page does not exist. Too many 404s waste crawl budget and frustrate...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-A\"><h2 class=\"dyg-letter\">A<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/answer-engine-optimization\/\" data-search=\"answer engine optimization (aeo) aeo answer engine optimisation\"><span class=\"dyg-card-term\">Answer Engine Optimization (AEO)<\/span><span class=\"dyg-card-def\">Structuring content so that search engines and AI assistants can lift a direct answer from it: clear questions, concise answers, FAQ and...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-B\"><h2 class=\"dyg-letter\">B<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/backlink\/\" data-search=\"backlink backlinks inbound link inbound links\"><span class=\"dyg-card-term\">Backlink<\/span><span class=\"dyg-card-def\">A link from another website to a page on your site. Search engines treat backlinks as votes of confidence, so relevant links...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-C\"><h2 class=\"dyg-letter\">C<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/canonical-tag\/\" data-search=\"canonical tag rel=canonical canonical url canonical link\"><span class=\"dyg-card-term\">Canonical Tag<\/span><span class=\"dyg-card-def\">An HTML link element (rel=&quot;canonical&quot;) that tells search engines which URL is the preferred version when several pages have the same or...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/core-web-vitals\/\" data-search=\"core web vitals cwv\"><span class=\"dyg-card-term\">Core Web Vitals<\/span><span class=\"dyg-card-def\">Google&#039;s three page-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability).<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/crawlability\/\" data-search=\"crawlability crawlable crawl accessibility\"><span class=\"dyg-card-term\">Crawlability<\/span><span class=\"dyg-card-def\">How easily search engine bots can access and move through a website&#039;s pages by following links. Pages that are blocked, broken or...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/cumulative-layout-shift\/\" data-search=\"cumulative layout shift (cls) cls cumulative layout shift layout shift\"><span class=\"dyg-card-term\">Cumulative Layout Shift (CLS)<\/span><span class=\"dyg-card-def\">A Core Web Vitals metric that measures how much visible page content moves unexpectedly while the page loads and during use. Good...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-G\"><h2 class=\"dyg-letter\">G<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/ga4\/\" data-search=\"ga4 google analytics 4 google analytics\"><span class=\"dyg-card-term\">GA4<\/span><span class=\"dyg-card-def\">Google Analytics 4, Google&#039;s current analytics platform. It tracks users and events across web and apps and replaced Universal Analytics in 2023.<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/generative-engine-optimization\/\" data-search=\"generative engine optimization (geo) geo generative engine optimisation ai search optimisation ai search optimization\"><span class=\"dyg-card-term\">Generative Engine Optimization (GEO)<\/span><span class=\"dyg-card-def\">Optimising content so it gets cited and summarised by AI-driven search experiences such as Google AI Overviews, ChatGPT and Perplexity, rather than...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-H\"><h2 class=\"dyg-letter\">H<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/hreflang\/\" data-search=\"hreflang hreflang tag hreflang tags hreflang attribute\"><span class=\"dyg-card-term\">Hreflang<\/span><span class=\"dyg-card-def\">An HTML attribute that tells search engines which language and country a page targets, so users in Germany see the German version...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-I\"><h2 class=\"dyg-letter\">I<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/indexability\/\" data-search=\"indexability indexable indexing\"><span class=\"dyg-card-term\">Indexability<\/span><span class=\"dyg-card-def\">Whether a crawled page is allowed and able to be stored in a search engine&#039;s index. A page must be indexable before...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/interaction-to-next-paint\/\" data-search=\"interaction to next paint (inp) inp interaction to next paint\"><span class=\"dyg-card-term\">Interaction to Next Paint (INP)<\/span><span class=\"dyg-card-def\">A Core Web Vitals metric that measures how quickly a page visibly responds to user interactions such as clicks, taps and key...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/internal-linking\/\" data-search=\"internal linking internal links internal link\"><span class=\"dyg-card-term\">Internal Linking<\/span><span class=\"dyg-card-def\">Links between pages on the same website. They help visitors navigate, pass authority between pages and show search engines how the site...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/international-seo\/\" data-search=\"international seo cross-border seo multilingual seo\"><span class=\"dyg-card-term\">International SEO<\/span><span class=\"dyg-card-def\">SEO for websites that target multiple countries or languages: choosing a URL structure, implementing hreflang, localising content and building authority per market.<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-L\"><h2 class=\"dyg-letter\">L<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/landing-page\/\" data-search=\"landing page landing pages\"><span class=\"dyg-card-term\">Landing Page<\/span><span class=\"dyg-card-def\">A standalone page built for one goal, such as a sign-up or purchase, that visitors &#039;land&#039; on from an ad, email or...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/largest-contentful-paint\/\" data-search=\"largest contentful paint (lcp) lcp largest contentful paint\"><span class=\"dyg-card-term\">Largest Contentful Paint (LCP)<\/span><span class=\"dyg-card-def\">A Core Web Vitals metric that measures how long it takes for the largest visible element in the viewport, usually a hero...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/llms-txt\/\" data-search=\"llms.txt llms txt llms.txt file\"><span class=\"dyg-card-term\">llms.txt<\/span><span class=\"dyg-card-def\">A proposed plain-text file at the root of a website that gives large language models a curated overview of the site&#039;s most...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/local-seo\/\" data-search=\"local seo local search optimisation local search optimization\"><span class=\"dyg-card-term\">Local SEO<\/span><span class=\"dyg-card-def\">Optimising a business to appear in location-based searches such as &#039;plumber near me&#039;, mainly through the Google Business Profile, reviews, local citations...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/looker-studio\/\" data-search=\"looker studio google looker studio data studio google data studio\"><span class=\"dyg-card-term\">Looker Studio<\/span><span class=\"dyg-card-def\">Google&#039;s free dashboarding tool (formerly Data Studio) that connects to GA4, Search Console, BigQuery and other sources to build shareable, interactive reports.<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-M\"><h2 class=\"dyg-letter\">M<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/meta-description\/\" data-search=\"meta description meta descriptions\"><span class=\"dyg-card-term\">Meta Description<\/span><span class=\"dyg-card-def\">A short summary of a page in its HTML head that search engines may show under the title in results. It does...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-O\"><h2 class=\"dyg-letter\">O<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/off-page-seo\/\" data-search=\"off-page seo off page seo off-page optimization off-page optimisation\"><span class=\"dyg-card-term\">Off-Page SEO<\/span><span class=\"dyg-card-def\">Everything done outside your own website to improve its authority and rankings, mainly earning backlinks from other sites, plus brand mentions and...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/on-page-seo\/\" data-search=\"on-page seo on page seo on-page optimization on-page optimisation\"><span class=\"dyg-card-term\">On-Page SEO<\/span><span class=\"dyg-card-def\">Optimising the elements on a page itself, such as content, headings, title tags, meta descriptions, internal links and images, so search engines...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/organic-traffic\/\" data-search=\"organic traffic organic search traffic organic visitors\"><span class=\"dyg-card-term\">Organic Traffic<\/span><span class=\"dyg-card-def\">Visitors who reach a website by clicking an unpaid result in a search engine, as opposed to paid ads, social media or...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-R\"><h2 class=\"dyg-letter\">R<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/robots-txt\/\" data-search=\"robots.txt robots txt robots.txt file\"><span class=\"dyg-card-term\">Robots.txt<\/span><span class=\"dyg-card-def\">A text file at the root of a domain that tells search engine crawlers which parts of the site they may or...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-S\"><h2 class=\"dyg-letter\">S<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/search-engine-marketing\/\" data-search=\"search engine marketing (sem) sem paid search\"><span class=\"dyg-card-term\">Search Engine Marketing (SEM)<\/span><span class=\"dyg-card-def\">Marketing through search engines, in practice mostly paid ads (Google Ads) that appear above or beside the organic results. Often contrasted with...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/seo\/\" data-search=\"seo search engine optimisation search engine optimization\"><span class=\"dyg-card-term\">SEO<\/span><span class=\"dyg-card-def\">Search engine optimisation: the practice of improving a website so it ranks higher in the organic (unpaid) results of search engines like...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/serp\/\" data-search=\"serp search engine results page search results page serps\"><span class=\"dyg-card-term\">SERP<\/span><span class=\"dyg-card-def\">Search Engine Results Page: the page a search engine shows after a query, including organic results, ads, and features like featured snippets,...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/structured-data\/\" data-search=\"structured data schema markup schema.org markup json-ld rich snippets markup\"><span class=\"dyg-card-term\">Structured Data<\/span><span class=\"dyg-card-def\">Code (usually JSON-LD using Schema.org vocabulary) added to a page so search engines understand what it is about, for example a product,...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-T\"><h2 class=\"dyg-letter\">T<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/technical-seo\/\" data-search=\"technical seo tech seo\"><span class=\"dyg-card-term\">Technical SEO<\/span><span class=\"dyg-card-def\">The part of SEO that makes a website easy for search engines to crawl, index and render: site speed, site structure, sitemaps,...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/title-tag\/\" data-search=\"title tag page title meta title seo title title tags\"><span class=\"dyg-card-term\">Title Tag<\/span><span class=\"dyg-card-def\">The HTML element that names a page. It shows in the browser tab and usually as the clickable headline in search results,...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><section class=\"dyg-group\" id=\"dyg-X\"><h2 class=\"dyg-letter\">X<\/h2><div class=\"dyg-cards\"><a class=\"dyg-card\" href=\"https:\/\/dygistic.com\/glossary\/xml-sitemap\/\" data-search=\"xml sitemap sitemap sitemap.xml\"><span class=\"dyg-card-term\">XML Sitemap<\/span><span class=\"dyg-card-def\">A file that lists the URLs of your website so search engines can discover, crawl and index them more efficiently, including when...<\/span><span class=\"dyg-card-more\">Read more <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m13 5 7 7-7 7\"\/><\/svg><\/span><\/a><\/div><\/section><p class=\"dyg-noresults\" hidden>No terms match your search.<\/p><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTermSet\",\"name\":\"Dygistic SEO & E-commerce Glossary\",\"url\":\"https:\/\/dygistic.com\/nl\/glossary\/\",\"hasDefinedTerm\":[{\"@type\":\"DefinedTerm\",\"name\":\"404 Error\",\"description\":\"The HTTP status code a server returns when a requested page does not exist. Too many 404s waste crawl budget and frustrate visitors; broken links to them should be fixed or redirected.\",\"url\":\"https:\/\/dygistic.com\/glossary\/404-error\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Answer Engine Optimization (AEO)\",\"description\":\"Structuring content so that search engines and AI assistants can lift a direct answer from it: clear questions, concise answers, FAQ and structured data.\",\"url\":\"https:\/\/dygistic.com\/glossary\/answer-engine-optimization\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Backlink\",\"description\":\"A link from another website to a page on your site. Search engines treat backlinks as votes of confidence, so relevant links from trusted sites help pages rank higher.\",\"url\":\"https:\/\/dygistic.com\/glossary\/backlink\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Canonical Tag\",\"description\":\"An HTML link element (rel=\\\"canonical\\\") that tells search engines which URL is the preferred version when several pages have the same or very similar content.\",\"url\":\"https:\/\/dygistic.com\/glossary\/canonical-tag\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Core Web Vitals\",\"description\":\"Google's three page-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability).\",\"url\":\"https:\/\/dygistic.com\/glossary\/core-web-vitals\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Crawlability\",\"description\":\"How easily search engine bots can access and move through a website's pages by following links. Pages that are blocked, broken or buried cannot be crawled and therefore rarely rank.\",\"url\":\"https:\/\/dygistic.com\/glossary\/crawlability\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Cumulative Layout Shift (CLS)\",\"description\":\"A Core Web Vitals metric that measures how much visible page content moves unexpectedly while the page loads and during use. Good is a score of 0.1 or less.\",\"url\":\"https:\/\/dygistic.com\/glossary\/cumulative-layout-shift\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"GA4\",\"description\":\"Google Analytics 4, Google's current analytics platform. It tracks users and events across web and apps and replaced Universal Analytics in 2023.\",\"url\":\"https:\/\/dygistic.com\/glossary\/ga4\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Generative Engine Optimization (GEO)\",\"description\":\"Optimising content so it gets cited and summarised by AI-driven search experiences such as Google AI Overviews, ChatGPT and Perplexity, rather than only ranking in classic blue links.\",\"url\":\"https:\/\/dygistic.com\/glossary\/generative-engine-optimization\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Hreflang\",\"description\":\"An HTML attribute that tells search engines which language and country a page targets, so users in Germany see the German version and users in the UK the English one. Essential for multilingual sites.\",\"url\":\"https:\/\/dygistic.com\/glossary\/hreflang\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Indexability\",\"description\":\"Whether a crawled page is allowed and able to be stored in a search engine's index. A page must be indexable before it can appear in search results at all.\",\"url\":\"https:\/\/dygistic.com\/glossary\/indexability\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Interaction to Next Paint (INP)\",\"description\":\"A Core Web Vitals metric that measures how quickly a page visibly responds to user interactions such as clicks, taps and key presses. Good is 200 milliseconds or less.\",\"url\":\"https:\/\/dygistic.com\/glossary\/interaction-to-next-paint\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Internal Linking\",\"description\":\"Links between pages on the same website. They help visitors navigate, pass authority between pages and show search engines how the site is structured and which pages matter most.\",\"url\":\"https:\/\/dygistic.com\/glossary\/internal-linking\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"International SEO\",\"description\":\"SEO for websites that target multiple countries or languages: choosing a URL structure, implementing hreflang, localising content and building authority per market.\",\"url\":\"https:\/\/dygistic.com\/glossary\/international-seo\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Landing Page\",\"description\":\"A standalone page built for one goal, such as a sign-up or purchase, that visitors 'land' on from an ad, email or search result. Fewer distractions, one clear call to action.\",\"url\":\"https:\/\/dygistic.com\/glossary\/landing-page\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Largest Contentful Paint (LCP)\",\"description\":\"A Core Web Vitals metric that measures how long it takes for the largest visible element in the viewport, usually a hero image or heading, to render. Good is 2.5 seconds or less.\",\"url\":\"https:\/\/dygistic.com\/glossary\/largest-contentful-paint\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"llms.txt\",\"description\":\"A proposed plain-text file at the root of a website that gives large language models a curated overview of the site's most important content, similar in spirit to robots.txt for crawlers.\",\"url\":\"https:\/\/dygistic.com\/glossary\/llms-txt\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Local SEO\",\"description\":\"Optimising a business to appear in location-based searches such as 'plumber near me', mainly through the Google Business Profile, reviews, local citations and location pages.\",\"url\":\"https:\/\/dygistic.com\/glossary\/local-seo\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Looker Studio\",\"description\":\"Google's free dashboarding tool (formerly Data Studio) that connects to GA4, Search Console, BigQuery and other sources to build shareable, interactive reports.\",\"url\":\"https:\/\/dygistic.com\/glossary\/looker-studio\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Meta Description\",\"description\":\"A short summary of a page in its HTML head that search engines may show under the title in results. 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It controls crawling, not indexing.\",\"url\":\"https:\/\/dygistic.com\/glossary\/robots-txt\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Search Engine Marketing (SEM)\",\"description\":\"Marketing through search engines, in practice mostly paid ads (Google Ads) that appear above or beside the organic results. 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It can unlock rich results in Google.\",\"url\":\"https:\/\/dygistic.com\/glossary\/structured-data\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Technical SEO\",\"description\":\"The part of SEO that makes a website easy for search engines to crawl, index and render: site speed, site structure, sitemaps, canonicals, structured data and mobile performance.\",\"url\":\"https:\/\/dygistic.com\/glossary\/technical-seo\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Title Tag\",\"description\":\"The HTML  element that names a page. 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