{"id":2174,"date":"2024-12-02T14:33:19","date_gmt":"2024-12-02T14:33:19","guid":{"rendered":"https:\/\/dygistic.com\/?page_id=2174"},"modified":"2026-05-21T14:33:59","modified_gmt":"2026-05-21T14:33:59","slug":"lokale-seo","status":"publish","type":"page","link":"https:\/\/dygistic.com\/nl\/services\/seo\/local-seo\/","title":{"rendered":"Lokale SEO"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">.dy-seo-page{--slate:#1C2333;--slate-mid:#2E3F5C;--slate-ink:#0F1420;--sky:#4A90B8;--sky-deep:#3B7A9E;--sky-soft:#7AB4D6;--sky-light:#EEF3F8;--off-white:#F5F7FA;--white:#FFFFFF;--rule:rgba(28,35,51,0.08);--rule-strong:rgba(28,35,51,0.14);--ink:#1C2333;--ink-70:rgba(28,35,51,0.72);--ink-55:rgba(28,35,51,0.55);--ink-40:rgba(28,35,51,0.4);font-family:\"Plus Jakarta Sans\",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;color:var(--ink);line-height:1.6;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);-webkit-font-smoothing:antialiased}.dy-seo-page *,.dy-seo-page 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.cta-p{font-size:16px;color:rgba(255,255,255,.7);line-height:1.65;max-width:44ch;margin:0}.dy-seo-page .cta-right{display:flex;flex-direction:column;align-items:flex-start;gap:20px}.dy-seo-page .cta-detail{font-size:13.5px;color:rgba(255,255,255,.65);line-height:1.85;border-left:2px solid var(--sky);padding-left:14px}.dy-seo-page .children-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:32px}@media (max-width:900px){.dy-seo-page .children-grid{grid-template-columns:1fr}}.dy-seo-page .child-card{display:block;padding:28px 26px;background:var(--white);border:1px solid var(--rule);border-radius:14px;transition:transform .2s,box-shadow .2s,border-color .2s;color:inherit}.dy-seo-page .child-card:hover{transform:translateY(-3px);box-shadow:0 20px 50px rgba(15,20,32,.07);border-color:rgba(74,144,184,.3);color:inherit}.dy-seo-page .cc-num{font-size:11px;font-weight:700;letter-spacing:.22em;color:var(--sky);margin-bottom:10px}.dy-seo-page .cc-title{font-size:18px;font-weight:700;color:var(--slate);margin-bottom:8px;letter-spacing:-0.005em}.dy-seo-page .cc-text{font-size:13.5px;color:var(--ink-70);line-height:1.55;margin-bottom:14px}.dy-seo-page .cc-arrow{font-size:13px;font-weight:600;color:var(--sky-deep);display:inline-flex;align-items:center;gap:6px}.dy-seo-page .hero-inner{text-align:center}.dy-seo-page .hero-eyebrow{justify-content:center}.dy-seo-page .hero-h1{margin:0 auto}.dy-seo-page .hero-sub{margin-left:auto;margin-right:auto}.dy-seo-page .hero-actions{justify-content:center}<\/style><div class=\"dy-seo-page\">\n<section class=\"seo-hero\">\n<div class=\"wrap hero-inner\">\n<div class=\"hero-eyebrow\">Local SEO &middot; Google Business Profile &middot; Regional visibility<\/div>\n<h1 class=\"hero-h1\">Local SEO that wins your <em>service area<\/em>.<\/h1>\n<p class=\"hero-sub\">If your customers find you by searching &#8220;[service] near me&#8221; or &#8220;[service] in [city]&#8221;, Local SEO is where the work is. Google Business Profile optimisation, citation hygiene and regional content turn map-pack impressions into booked appointments.<\/p>\n<div class=\"hero-actions\"><a href=\"\/contact\/\" class=\"btn btn-primary\">Book a consultation<\/a><a href=\"#process\" class=\"btn btn-outline\">See the process<\/a><\/div>\n<\/div>\n<div class=\"hero-stats\">\n<div class=\"hero-stat\"><div class=\"stat-n\">3-pack<\/div><div class=\"stat-l\">Position one in the<br>local map results<\/div><\/div>\n<div class=\"hero-stat\"><div class=\"stat-n\">~46%<\/div><div class=\"stat-l\">Of Google searches<br>have local intent<\/div><\/div>\n<div class=\"hero-stat\"><div class=\"stat-n\">~80%<\/div><div class=\"stat-l\">Of local searches<br>convert in 24 hours<\/div><\/div>\n<div class=\"hero-stat\"><div class=\"stat-n\">1<\/div><div class=\"stat-l\">GBP per location.<br>I optimise each.<\/div><\/div>\n<\/div>\n<\/section>\n\n<section class=\"section\">\n<div class=\"wrap\">\n<div class=\"eyebrow\">What local SEO actually delivers<\/div>\n<h2 class=\"title\" style=\"max-width:24ch\">Four signals Google uses to rank local results.<\/h2>\n<p class=\"lead\">The local algorithm is different from the organic algorithm. Google weights proximity, prominence and relevance, and you can influence two of those three. The work focuses on the levers that move the map-pack.<\/p>\n<div class=\"value-grid\">\n<div class=\"value-card\"><div class=\"vc-title\">Google Business Profile<\/div><p class=\"vc-text\">Categories, services, hours, attributes, photos, posts. Every field is a ranking signal. Most businesses leave 60% of the profile empty. Full optimisation is week-one work.<\/p><\/div>\n<div class=\"value-card\"><div class=\"vc-title\">Citation consistency<\/div><p class=\"vc-text\">Your name, address and phone number need to match exactly across every business directory. Mismatches dilute Google&#8217;s confidence in your location. I audit and clean up the major NL\/BE\/DE directories.<\/p><\/div>\n<div class=\"value-card\"><div class=\"vc-title\">Regional content strategy<\/div><p class=\"vc-text\">A page per service area, written for that area, not a template with city names swapped. Includes local landmarks, neighbourhood-level context and structured data with geo-coordinates.<\/p><\/div>\n<div class=\"value-card\"><div class=\"vc-title\">Review velocity &amp; response<\/div><p class=\"vc-text\">Review count, recency and response rate all feed prominence signals. I help structure a review-request flow that fits your customer journey, plus templates for responding to good and bad reviews.<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section id=\"process\" class=\"section bg-off\">\n<div class=\"wrap\">\n<div class=\"eyebrow\">How I work<\/div>\n<h2 class=\"title\" style=\"max-width:24ch\">Three phases from audit to map-pack.<\/h2>\n<p class=\"lead\">Local SEO has fewer moving parts than organic SEO but rewards consistency. The process sets up the foundation then iterates.<\/p>\n<div class=\"process-grid\">\n<div class=\"proc-step\">\n<div class=\"proc-num\">01 \/ AUDIT<\/div>\n<div class=\"proc-title\">GBP, citations and current rankings<\/div>\n<p class=\"proc-text\">Full Google Business Profile review against the optimisation checklist. Citation audit across the major NL\/BE\/DE directories. Local rank tracking baseline for your target city and service-area keywords.<\/p>\n<div class=\"proc-tools\"><span>GBP audit<\/span><span>Whitespark<\/span><span>BrightLocal<\/span><span>Rank tracking<\/span><\/div>\n<\/div>\n<div class=\"proc-step\">\n<div class=\"proc-num\">02 \/ FOUNDATION<\/div>\n<div class=\"proc-title\">Optimise GBP, fix citations, build local pages<\/div>\n<p class=\"proc-text\">GBP fully filled out, weekly post schedule set up. Citation NAP mismatches corrected. Service-area landing pages created or rewritten with local content and proper schema.<\/p>\n<div class=\"proc-tools\"><span>GBP dashboard<\/span><span>Citation cleanup<\/span><span>Local landing pages<\/span><\/div>\n<\/div>\n<div class=\"proc-step\">\n<div class=\"proc-num\">03 \/ GROW<\/div>\n<div class=\"proc-title\">Reviews, content cadence, monitoring<\/div>\n<p class=\"proc-text\">Review-request flow live. Monthly GBP posts. Quarterly citation audit. Looker Studio dashboard tracks map-pack rankings, GBP impressions, calls and direction requests, so you see the business impact, not just the ranking.<\/p>\n<div class=\"proc-tools\"><span>Review automation<\/span><span>GBP Insights<\/span><span>Looker Studio<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"section\">\n<div class=\"wrap\">\n<div class=\"why-grid\">\n<div>\n<div class=\"eyebrow\">Why this approach<\/div>\n<h2 class=\"title\">Built around the searches that pay back fastest.<\/h2>\n<p class=\"lead\">Local search has the shortest path from impression to revenue of any SEO discipline. Someone searching &#8220;[your service] [your city]&#8221; is usually ready to call within the hour. Local SEO that ranks for those queries pays back faster than almost any other marketing investment.<\/p>\n<\/div>\n<div class=\"pillars\">\n<div class=\"pillar\"><div class=\"p-title\">High-intent<\/div><p class=\"p-text\">Local searches convert in hours, not weeks. The economics of the work are unusually favourable.<\/p><\/div>\n<div class=\"pillar\"><div class=\"p-title\">Foundation-first<\/div><p class=\"p-text\">Most of the lift comes from optimising what you already have, not creating new assets.<\/p><\/div>\n<div class=\"pillar\"><div class=\"p-title\">Multi-location ready<\/div><p class=\"p-text\">Whether you have one location or thirty, the process scales without losing per-location attention.<\/p><\/div>\n<div class=\"pillar\"><div class=\"p-title\">Trackable<\/div><p class=\"p-text\">GBP Insights and call tracking show real business outcomes, not just rankings.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"section bg-off\">\n<div class=\"wrap\">\n<div class=\"cta-block\">\n<div>\n<h2 class=\"cta-h\">Not showing up in the map-pack for your service area?<\/h2>\n<p class=\"cta-p\">Book a free 30-minute consultation. I review your Google Business Profile and current local rankings beforehand and come with concrete observations. Even if we do not end up working together, you leave with something actionable.<\/p>\n<\/div>\n<div class=\"cta-right\">\n<a href=\"\/contact\/\" class=\"btn btn-primary\">Book a consultation<\/a>\n<div class=\"cta-detail\">30-minute call, no obligation.<br>GBP audit before we talk.<br>Concrete next steps to keep.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO &middot; Google Business Profile &middot; Regional visibility Local SEO that wins your service area. 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